Available with ticket purchase to the following films at Alamo Drafthouse this season while supplies last! And, when you pick up your mug at the theater, you can also pick up a fruity, delicious tiki drink (alcoholic or non-alcoholic, up to you), which comes included with your mug!* *One drink per mug, thems the rules. And please note that this mug is in post-production and may not be available for pick-up at the theater by the date of your selected screening.So, imagine our utter disappointment when we arrive at the Alamo Drafthouse New Braunfels, place our order with the waitress, and are told there are no tiki mugs. Seems their shipment of mugs arrived back on December 14, and they immediately started selling them in the bar. They sold out the first day, and now those same mugs may be found on Ebay for prices ranging from $60-160. The waitress goes to get a manager, and we hear the people behind us and to either side talking about how they're supposed to get a special Gremlins cup at the showing. So, you know, it wasn't just us. After the show, the manager finds us and is apologetic. We show him the email (below) that ties the Gremlins tiki promotion to the actual showing of the Gremlins movie. He runs his hand through his hair and says, "Well, that would make sense, wouldn't it?" Then he shows us an email he received from corporate Drafthouse headquarters that says to start selling the tiki mugs in the bar starting December 14. They'd sold out of the tikis the week before. There were none left. He couldn't do anything to help us, other than give us some vouchers for future shows. This is total "First World Problem" territory, I know. That we made assumptions that we probably shouldn't have. But geeze Louise, in-theatre promotions aren't supposed to be so convoluted one needs a secret decoder ring to figure them out. Had we gotten an email saying, "Oopsie, our bad. We're selling these at the bar starting December 14," we'd have hied our way over to the Drafthouse and picked up a couple. No big deal. But apparently the only folks let in on that were those Ebay sharks looking to make a quick buck. I mean, why say a limited edition promotion is only available with a ticket purchase when it actually isn't? I felt so put out by the bait-and-switch that I didn't even enjoy the film, despite the fact that I'd forgotten just how well it presents on the big screen (my Blu Ray edition is fantastic, but really, size does matter). I'm still out of sorts. I know, it's just a little thing, but going to the movies should result in an evening of joyful entertainment, not frustration and angst. Or am I asking too much of the universe?
Chicken Ranch Central