In the Imaging USA Expo, the largest single booth was Canon's. They had a large display case set up which ran the length of the booth, manned with Canon reps along with pretty much every Canon lens and body the company produces. Not a single time did I pass it where convention goers weren't lined up at least three deep to try out Canon's expensive toys. I, myself, played with the EF 16-35mm 2.8 L lens a bit. And yes, it is very, very nice.
Lens: Canon EF-S 10-22mm
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